Why Should You Bother With Custom?
We'll dive into why custom is the better solution, why large companies always choose custom, and why it doesn't cost as much as you think it does.
High-quality frontends for websites, products, and platforms
Custom interfaces built for speed, clarity, and control—whether you need a marketing site, a CMS-backed site, or a full web app.
- Frontend engineering with React, NEXT, or Astro
- Fast, responsive, and accessible across all devices
- Optional CMS integrations for flexible content management
I wanted a website to help me scale my business but didn't know where to start. Nightjar Software simplified the entire process from the planning & designing phase to the official website go-live and delivered an exceptional package that exceeded my expectations! Their patience, expertise in their craft, and determination to deliver a top-tier product were evident throughout the whole engagement. I cannot recommend them enough!
Brady Kolson, Principal | Kolson BI, LLC
Our Process is Simple
Design.
Tailored to your brand
Once the scope is clear, we custom design everything. Your website will reflect your brand's identity and personality, creating a unique and cohesive experience for your audience.
Build.
Coded from the ground up
We hand-code your site from scratch—no templates, no bloat. This gives you maximum speed, security, SEO, accessibility, responsiveness, and flexibility.
Deploy.
Get users using it fast
Once built, we handle deployment and optimization. Your site will go live quickly, perform smoothly, and be ready for real users—on any device, any time.
Who are we for?
Our full-service, fully custom builds are for teams who want more than a template. For those who:
- Refuse to settle for cookie-cutter tools like WordPress, Webflow, or prebuilt themes
- Need a fast, polished website or a custom web app that looks great and works seamlessly
- Know that performance, UX, and code quality directly impact user trust and growth
Whether it's a public-facing marketing site or a functional product UI, we build responsive, modern frontends tailored to your exact needs.
In today's world, your frontend is your first impression. Every detail — speed, clarity, responsiveness, and visual polish — shapes how people experience your brand or product.
Why settle for generic when you can launch something built for your users?
Why custom code?
No-code platforms like WordPress, Webflow, and Framer often add extra, unnecessary code that can slow down your site or app. And speed matters — 40% of visitors leave if a page takes longer than 3 seconds to load.
Being locked into a single platform limits your control. Many no-code tools require you to host exclusively with them, which means if the platform changes or shuts down, your site or app could be at risk. With custom code, you own your product—host it wherever you want, with full control.
No-code solutions may be easier for agencies to manage, but they come with compromises. A fully custom-coded site or app is:
- Faster & more efficient — optimized to deliver speed and smooth performance
- More secure — fewer third-party vulnerabilities and better control
- Flexible & future-proof — no design or functionality limits, so your product can evolve
- Better integrations & analytics — easily connect with the tools that matter most for your business
Why settle for a generic template when you can have a custom-built solution tailored specifically to your needs?
Custom Solutions Based on Your Needs and Desires
You can choose what and how you want something, and we'll tailor it to your business
Try Dragging!
Stand out from your competition
When you look different from your competitors, people remember you. Don't you want to be remembered for being great?
Your problems will be solved
Going online opens new possibilities. We build websites, web apps, internal tools — anything that helps your business grow and succeed.
You'll have better conversions
With thoughtful design, your site will convert visitors into customers. We can also set up analytics to keep improving your results.
Ready to scale with you
We build your site with your future in mind. As your business grows, your site can easily expand to support new features and goals.
Some of our Qualities
What you get with Nightjar
Working with us is a smart move — here's why:
Communication
We keep you in the loop at every stage. With clear, consistent updates, you’ll never be left wondering where things stand.
Professionalism
We take professionalism seriously. Integrity, transparency, and accountability are at the heart of everything we do.
Best Practices
From secure code to responsive design, we follow modern best practices to build high-performing, scalable digital experiences.
Excellent Page Speed
Speed matters. Faster websites mean better SEO, higher engagement, and more conversions — and we optimize for all three.
Search Engine Optimization (SEO)
We build with SEO in mind from day one, helping your site rank better, reach more people, and grow your organic traffic.
Fun
We genuinely enjoy the work — and it shows. We keep the process collaborative, creative, and yes, even fun!
Answering some common questions
What about SEO?
What About SEO
https://www.nightjarsoftware.com/#SEOBuilt for SEO
When we build your website, we do our research to make sure we include key terms and phrases for your industry and target audience. We put them everywhere that search engines look on your website to get it ranking high from the start.
Keywords
•Optimized SEO
•High Ranking
Do you add analytics?
Do We Add Analytics
https://www.nightjarsoftware.com/#AnalyticsAnalytics as Needed
In the designing phase, we will talk about what kind of analytics you want for your website, from A/B testing, to user navigation, user events, and more. We will add exactly what makes sense for your business, giving you extreme precision and flexibility - the most ideal solution possible.
Analytics
•A/B Testing
•User Logging
What happens after you're done?
Aftercare and Maintenance
https://www.nightjarsoftware.com/#Aftercare-and-MaintenanceAftercare & Maintenance
Our solutions include signing up for a minimum of 6 months of us hosting your website. This aftercare period allows us to ensure that the website we build you is perfect. During this time, we will make sure your website is always live, runs smooth, and will make content updates as needed. After this initial hosting and maintenance period, you can renew for as long as you like, or we can transfer the website to you so it's your sole responsibility.
Aftercare
•Maintenance
•Hosting
Get your online presence up and running in no time.
Step 1: Reach out!
Fill out our contact form to get things started. Share your project goals, and we'll follow up quickly.
Step 2: The Paperwork
If it's a fit, we'll send over each other's required paperwork, sign everything, and we'll lock in your project.
Step 3: Design
We'll design your platform with care, collaborating with you through structured revision rounds until it's exactly right.
Step 4: Build
With your design approved, we build everything from scratch — pixel-perfect, responsive, and ready to scale. You'll see our expert designs come to life from beginning to end.
Ready!
Launch time. Your new site or app is live, fast, and fully yours — ready to make an impact.
Find out more content in our Blog
View all posts »We typically write about technology, business, ourselves, and occasionally something random. So, if you want to read up on our recent ideas, news, or other topics, start with our latest articles!
Welcome!
If you want to read a little bit more about us, check out this post!
You've made it this far. You know what you want.
Give your clients the premium, lightning fast experience that your business deserves